Banner Ads are special sort of hypertext links. A bit of HTML code instructs a Web server to bring up a particular Web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, except that instead of text, the link is displayed as a box containing graphics with textual elements and sometimes animation.
Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine. But animated Banner Ads, incorporating corporate positions and selling messages, have the added ability to bring a potential customer directly to the advertiser’s Web site.
Paid Banner Advertising includes putting up a banner on a known site for a certain period, a week, month or a fortnight. The costing differs from site to site. Free banner exchange involves exchanging banner ads between sites with similar profiles. In such cases, Mesame creates and maintains your banner account for minimal charges. Any related requirements are kept in mind and executed.
E-mail Campaigning
We can provide you with enormous database of people interested in your websites as a part of your website promotion campaign. It is an excellent way to promote online. What needs to be remembered is that e-mail campaigns are different from spamming. Spamming is sending mails to people who are unknown, by way of origin or interest areas. Spamming has a very low turn around rate, very few visitors are likely to take your mail seriously.
Alternatively, E-Mail campaigns are sent to targeted users who have shown interest in receiving mails. These databases are available with sites, e.g. while registering for Hotmail or Yahoo the last but one screen prompts the user for information on his interest areas and also asks the user if he would like to receive mails in his selected areas of interest. Over a period of time, such sites have a database of users which has been classified as per their areas of interest and geographic location. These databases can be purchased for a price and then bulk mails sent to the target audience.